Retail has become so competitive that upselling has become an important strategic approach for increasing revenue and customer satisfaction. And yet, integrating upselling with digital payment systems gives many merchants a headache.
Thanks to ESTO's innovative payment solutions, you can forget that worry. ESTO helps cashiers conveniently offer additional products and gives customers a trustworthy solution, so they can accept the offer with much less hesitation.
How to achieve upselling through digital channels?
As retail increasingly moves to digital platforms, the sales promotion methods typically used also change, such as relying on personal recommendations. Merchants often find it difficult to find effective upselling strategies that don't disrupt the customer experience during digital payments. The solution is flexible and convenient payments that encourage customers to confidently make additional purchases.
ESTO payment solutions solve the upselling problem
ESTO offers a package of payment solutions designed to make upselling easier in the digital age.
ESTO 3: a popular solution that lets customers split the purchase amount into three equal interest-free instalments. Merchants receive the full amount right away, and customers can schedule their payments flexibly. This helps customers feel more confident about making additional purchases, since they know they can spread the amount spent over a longer period.
ESTO hire purchase: a payment schedule of up to 60 instalments for pricier goods, with no down payment required. Customers can make bigger purchases without an immediate financial burden. This also means they're more likely to agree to additional purchases.
ESTO Pay Later: customers can complete their purchase right away and pay interest-free within 30 days. Merchants receive the payment immediately, so their cash flow doesn't suffer. This method appeals to customers who prefer to delay payment, and they're also more receptive to making additional purchases as a result.
How to upsell in-store with ESTO products
Implementing ESTO's payment solutions could be exactly what you need to significantly grow your sales. Let's take a closer look at the steps to take to achieve effective upselling with ESTO products.
Understand the customer's needs: teach your sales team how to identify customers' preferences and potential needs. If you know what a customer values, it's easier to make sales offers that match that specific customer's interests.
Highlight the flexibility of payment options: emphasize ESTO's flexible payment solutions when making an upsell offer. If a customer is considering, for example, buying a pricier product, let them know they can get it with ESTO hire purchase, paying for the purchase in up to 60 instalments with no down payment. This makes the offer more attractive and reduces the customer's immediate financial obligations.
ESTO 3 combo offers: put together complementary product bundles. Use the ESTO 3 solution and give customers the option to split the total cost into three interest-free instalments. This encourages customers to buy more products at once, which in turn increases the average order value.
Enable ESTO Pay Later to support impulse purchases: offer hesitant customers ESTO Pay Later so they can complete the purchase right away and pay interest-free within 30 days. This is especially effective for encouraging impulse purchases, since customers can delay payment with no extra cost.
Easy to integrate with checkout: integrate your online store or POS checkout system with ESTO's payment solutions. Integration ensures a smooth payment process and a pleasant shopping experience - customers can conveniently choose their preferred payment method and are more likely to make additional purchases.
Track and optimize: use the ESTO Partner Portal to track sales data and analyze the effectiveness of your sales strategies. Identify the most effective methods and continuously refine your sales strategy to achieve better results.
Real impact - merchant success stories
Our ESTO partners have benefited from our payment solutions.
Higher sales: merchants who offer flexible payment options achieve a higher conversion rate and grow their average order value. Customers are more willing to make additional purchases when they can pay more flexibly.
New customers: flexible payment options appeal to a wider customer base, including those who might otherwise hesitate to make bigger purchases. This competitive edge helps merchants attract new customers and retain existing ones.
More loyal customers: providing a positive shopping experience together with flexible payment solutions encourages repeat purchases. Customers value the convenience and are more likely to make their future purchases at your store.
Join our webinar to learn more
We invite you to our upcoming webinar, "1+ cart: upselling with ESTO," to discuss the synergy between upselling and digital payments in more depth. In the webinar, we'll give a thorough overview of integrating ESTO's payment solutions into upselling strategies, equipping your sales team with the tools they need, and increasing customer satisfaction.
The webinar will feature tips from Eero Palm, a specialist with more than 20 years of training experience, from the training and mystery-shopping company Trendline.
Book your spot today and take the first step toward improving upselling in the digital age.