Looking for a new strategy to boost footfall and grow revenue in your physical store?
The days when offering convenient and flexible payment options were considered a luxury are over. In today's retail, where customer expectations change fast, flexible payment options help turn potential shoppers into committed buyers and grow your revenue.
You may already know that ESTO is a leading payment solution for online stores, offering affordable buy now, pay later options to improve the online shopping experience. It's popular with users because it boosts online shoppers' purchasing power and makes checkout easier. That same effective solution, which helps increase the number of customers who complete a purchase and raises average order value, is now available for physical stores too, to grow sales and strengthen your store's competitiveness.
Bring the convenience of an online store to your physical store. What makes ESTO an effective solution for physical stores?
Online shoppers have already embraced ESTO's flexible solutions, and customers visiting physical stores increasingly expect convenient purchasing options too - especially for slightly bigger or more considered purchases, which people tend to put off when the situation isn't favourable. By making the strategic decision to integrate ESTO into your physical store, you help meet this growing demand and turn hesitation into confident purchase decisions.
Picture this scenario, for example: a customer has just found the exact product they've been looking for, but feels the price is a bit over their budget. When customers know they can use ESTO 3 to split the purchase amount into three manageable, interest-free instalments, or choose a longer hire purchase schedule for bigger investments like high-tech devices, making the purchase suddenly feels a lot more doable. This removes a major sales obstacle and makes deals possible that might otherwise never happen.
We'll take care of integrating ESTO in your store - from start to finish
Integrating ESTO into a physical store is free, and we provide the support you need to disrupt your store's operations as little as possible. No new hardware or software is required, and we'll also give you a complete set of marketing materials designed to explain ESTO's benefits to your valued customers.
This includes strategically placed door and floor stickers that catch the eye the moment someone walks into the store, along with informative standalone displays and strategically placed shelf talkers that draw attention to ESTO's availability. That way, your customers always know about the flexible payment options on offer.
We'll also give you clear, easy-to-read price tags and ceiling-hung signage that fit perfectly with your existing promotional materials and present ESTO as a sensible payment method at the moment of purchase.
But our contribution doesn't stop at sharing materials. We fully understand that your own staff are the best people to introduce and promote ESTO on the ground. That's why we offer cashiers substantive, engaging training that gives them the knowledge, practical skills, and confidence to present ESTO's "buy now, pay later" solution effectively and enthusiastically. What's more? Your cashiers earn a bonus for every purchase.
Training materials are available right away and include everything needed - simple, clear explanations of ESTO's various payment options, guidance on how to present them, and answers to frequently asked questions. This gives your staff confidence when advising customers, which in turn leads to successful transactions and happier shoppers who feel they have more ways to pay for their purchase.
More ways to pay for the customer, more revenue for your store
When you give customers the option to split payments using ESTO's flexible "buy now, pay later" solutions, products that customers previously hesitated over eventually make it into the basket too. Goods suddenly feel more affordable, and that brings your business real benefits.
Higher sales volume: when customers don't have to worry about a limited budget, they're bolder about making purchases, which directly increases the store's overall sales.
A pricier, more varied basket: a flexible payment option encourages customers to add more products to their basket or choose higher-quality options. That raises the average value of every purchase.
ESTO makes bigger purchases more financially manageable and accessible for customers, so they can buy more of the quality products they need and want from your store with greater confidence. The result is healthier profit and sustainable revenue growth.
When you're ready to step over the digital threshold, you can count on ESTO online too
While we mainly focus on sales in physical stores, it's worth knowing that ESTO also works seamlessly in e-commerce. Integrating it into your online store is simple and cost-effective. That means you offer customers flexible payment support and grow your business's revenue - both online and in your physical store.
Ready to grow sales in your physical store?
Don't let payment limitations hold back your store's real potential.
Get in touch with us today and get checkout solutions free for three months!